Ocean Refresh

Overview:

Ocean Refresh is a footwear brand dedicated to sustainability, creating shoes from recycled plastic bottles retrieved from the ocean. The goal was to build brand awareness, promote eco-consciousness, and establish a strong online presence. Seventy7 was tasked with developing the e-commerce model and delivering both still life and creative photography to launch the brand.

Challenge:

• Brand Awareness: As a new eco-friendly footwear brand, Ocean Refresh needed to stand out in a competitive market.

• Product Education: The brand had to educate consumers about its sustainable materials and environmental impact.

• Engagement: The website and photography needed to capture attention and drive conversions.

Strategy:

• E-Commerce Development: A user-friendly, mobile-optimized website was created with a focus on seamless navigation and storytelling about sustainability.

• Still Life Photography: High-quality product shots emphasized the footwear's details, craftsmanship, and eco-friendly materials.

• Creative Photography: Lifestyle shots and environmental themes were used to visually communicate the brand’s mission and appeal to eco-conscious consumers.

Conclusion:

By combining a strong e-commerce strategy with impactful photography, Ocean Refresh successfully launched as a leading sustainable footwear brand. The project proved the power of compelling storytelling and visual content in building brand recognition and driving online sales.

Call to Action:

Discover eco-friendly footwear at Ocean Refresh and join the movement to reduce ocean pollution.